Executive Summary
Executive Summary
Law firms are sitting on a goldmine of data they can't use and clients expect them to be able to leverage that data to provide better estimates.
Every matter leaves behind thousands of time entries describing the work performed — who did what, when, and how long it took. Combined with matter outcomes, deal values, and document trails, this represents a complete record of the firm's expertise. Yet this data remains trapped: unstructured, inconsistent, and scattered across billing systems, spreadsheets, and individual memories.
The cost is staggering. Over half of RFP responses take 20+ hours to prepare, most of it is spent hunting for past matter information. Win rates average just 18%. Pricing teams lack the historical benchmarks needed to scope work accurately, leading to write-offs and margin erosion with an average of 18% at high-end firms. Partners rely on gut feel rather than data when quoting fees.
Clients expect better. They are demanding and requiring predictability and financial transparency from their legal providers. If the data driven approach we facilitate can help win one new deal for the firm, then it's already delivered a positive ROI.
Narrative spurs a data driven future.
We transform unstructured narrative time and matter data into structured, searchable, and comparable records. Through AI-powered multi-pass parsing, we extract and enrich over 40 data points per matter from core metadata and phase-level analytics to outcome metrics and pricing KPIs. The result is a rich deal profile for every matter the firm has handled.
We then leverage that new baseline to be able to correctly identify matters and specify their relevance for a new RFP. This analysis underpins the creation of a set of firm approved scopes, assumptions and phases that can all be adjusted based on competitive parameters, AFA requirements or desired legal AI tooling that affects historical benchmarking.
After pricing, we're able to go one step further to help lawyers manage the lifecycle of a matter by visibly tracking in or out of scope WIP, predicting cost overruns and automating fee updates for lawyers to send across to clients.
What We Deliver
Similar Matter Identification
Instantly find relevant precedents for any new RFP
Phase-Level Analytics
See exactly how work breaks down by stage, task, and role
Pricing Benchmarks
Know the hours, fees, and timelines for comparable matters
Scenario Modeling
Test different rates, staffing, and fee structures
Structured Outputs
Flexible data structure designed for future SALI alignment
Lifecycle Management
Bring incurred and predicted WIP forward and keep clients informed of likely overruns
Who Benefits
Pricing Teams — Eliminate a lot of manual work to focus on the strategic requirements of the firm in a data driven way
Partners — Win more clients by conveying confidence and being able to profitably offer different pricing arrangements
Finance — Monitor profitability patterns, catch overruns early and drive up realisation rates
Marketing — Generate tombstones, credentials, and pitch materials in a fraction of the time
Who we're working with
Narrative is a new proposition, but we're already starting to work with the best firms, experts and advisors in the industry. Our early legal partners include a range of firms across elite US practices, the Magic and Silver Circle, regional UK and European practices, and top-tier boutiques.
Our advisors and investors are driving forces in the industry, having founded groups like the Legal Value Network and the Legaltech Hub, or chaired and been C-level executives at global firms. The Legal Tech Fund has also joined us to connect us with leading practices across the US and European markets.
The Bottom Line
Firms that deploy rudimentary budgeting practices see a positive impact of 1-2% on top-line revenue. We anticipate a higher impact given the sophistication of our platform while also eliminating a lot of non-chargeable time. Firms that answer 100 RFPs per year spend ~2,000hrs ($1.2m) of non-chargeable fee earner time. Narrative cuts that dramatically while improving win rates and realisation rates through better-targeted, data-driven proposals.
Your Agentic Partner We are not just a tool; we are an Agentic Partner. We don't just calculate; we remember your preferences, proactively recommend improvements, and turn your historical data into a persistent, active asset.
Narrative: Today's smartest pricing. Tomorrow's competitive edge.
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